gut feeling

Voter: What's Your Type?

Article: Voter: What's Your Type?

University of Iowa Professor and author of the book, How Voters Decide [], David Redlawsk has broken down how voters make decisions into four categories of voters: confirmative, fast & frugal, intuitive, and rational. Confirmative: These voters vote along party lines. The look for any additional information they gather to further confirm their beliefs. Fast…