Tickets go on sale today for Morgan Spurlock’s new documentary, MANSOME, as part of the 2012 Tribeca Film Festival — but only for American Express cardholders (Amex is a founding sponsor of the festival). The rest of you plebes can order tickets next Monday for the screenings which start on Saturday, April 21st and run through the following week. Then the film hits the rest of New York and also Los Angeles on May 18th.
We usually breeze through the commercials on Tivo, but somehow caught this new Old Spice ad during a recent “Lost” recording. So glad we did, because it’s genius. This one — count ’em, one — shot took three days to nail. If you look carefully, there really isn’t much computer manipulation (save for the bottle erupting out of the overflowing diamonds). And that’s actor’s real voice! Don’t believe us? Check out this Twit interview with the creators of the ad for the play-by-play of how they did it.