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Project Green Search looking for the next green model

Article: Project Green Search looking for the next green model

The fashion industry is working its way towards more sustainable methods of sourcing materials and making clothing; fashion modeling, however, is largely still associated with jetting to Milan and partying with rock stars. A handful of models, though, have focused on integrating their own green values into their work, and serving as the faces and voices of the eco-fashionable lifestyle. Project Green Search, an educational and inspirational arm of fashion retailer Greenloop, would like to add to their ranks, and is sponsoring a search for the next “poster girl” of sustainable couture.