After much ado and delay, my website is finally ready to launch. Don’t worry, this post is not about me, but about an important decision I had to make during the web deign process, a dilemma most of us have faced at some point. I’m talking about font choice. The struggle to choose the perfect font almost feels like taking a personality quiz. Am I a serif or a sans sort of person? Am I simple, minimal, unadorned, light, heavy or possibly italic? The stress of discerning the subtleties between Garamond and Goudy or Baskerville and Bookman is not totally unlike that famous scene of the business card-obsessives in AMERICAN PSYCHO. But instead of sweating the competition around the board room Christian Bale-style, I sat alone in front of my computer screen, scrolling through my options. Futura is played out. Frutiger is awfully nice but it’s just not right for me. After hours I finally decided upon a venerable favorite, one I seldom get the opportunity to use on a regular basis, the streamlined yet friendly, direct yet inviting Gill Sans.