general motors

Next green car technology hub: Starkville, Mississippi?

Article: Next green car technology hub: Starkville, Mississippi?

If you’re a betting person, what university would you wager on for creating the next generation of cleaner vehicles? MIT? Cal Tech? Stanford? Turns out you may want to look a little further south… the student team from Mississippi State University took the flag at the second year of EcoCAR: The NeXt Challenge.

Rebranding General Motors

Article: Rebranding General Motors

Brand strategist Jon Schneider offers two new logo concepts for General Motors as the company looks ahead to a post-bankruptcy future. In addition to communicating to the public that they are a changed company, the logo should also reflect the fact that “the US government now owns 60% of the auto manufacturer.” Concept 1. Concept…

Project P.U.M.A: a greener solution for urban mobility?

Article: Project P.U.M.A: a greener solution for urban mobility?

With two seats, two wheels, and a maximum range of 25-35 miles (at 25-35 mph), the P.U.M.A. (which stands for Personal Urban Mobility & Accessibility) won’t work for your next road trip. But this new concept vehicle, a joint project of GM and Segway, may be just the ticket for the driving most of us…