frida giannini

Blake Lively brings old-Hollywood glamour to life for Gucci Premiere

Blake Lively brings old-Hollywood glamour to life for Gucci Premiere

Gucci has chosen Blake Lively to be the new face of the company’s couture line, Gucci Premiere. And in an attempt to establish our current times as just as chic as any before, creative director Frida Giannini called upon the talents of Danish director — and Ryan Gosling’s go-to in Hollywood — Nicolas Winding Refn to direct a short film accompanying the launch of the campaign with the SAVAGES star in the lead.