forum for the future

O2's "Eco Ratings" for cell phones: green or greenwash?

O2's "Eco Ratings" for cell phones: green or greenwash?

Today, British mobile network company O2 released its Eco Rating system, devised in conjunction with sustainable development organization Forum for the Future. The rating system is a laudable undertaking: cell phones use energy, can contain toxic materials, and provide yet another e-waste challenge… so having a “simple and transparent” system for sustainability information on phones can help consumers make smarter choices here.

Unfortunately, it’s hard to see how the O2 system really provides useful information in a transparent manner.