Fathers Day

Greener consumption: the tech and more edition

Article: Greener consumption: the tech and more edition

Not a techie, but still want to find out the latest on the green products front? No problem: we’ve expanded our weekly green tech finds into a broader array of products with a light footprint. This week: turn off the lights from work, and buy a bamboo toothbrush for yourself and someone else.

Same-sex couples selling things to America: From Ikea to JCPenney

Article: Same-sex couples selling things to America: From Ikea to JCPenney

The real problem with One Million Moms is not that there are one million of them. There aren’t. It’s that they make passing the thirty-year threshold in life look like the end of… life. Their latest hate boycott is against JCPenney, first for picking up Ellen Degeneres (hi Ellen, who hates you?) and now for their decision to cater to America’s most notorious disposable income bracket this Father’s Day, gay men—or rather, gay fathers. Penney’s ad depicting two nerdish men raising children is so sweet you’d have to be smoking bath salts to find a problem with it. We’re not here to draw conjecture (save that for OMM), though we do love when marketers get hip to contemporary life. So here are some other notable campaigns that cater to gay consumers, the children that love them, and the granny panties that inadvertently get bunched. We assume One Million Moms wear granny panties. And that’s an OK statement ’cause it’s more empirical than conjecture.