Addis Ababa? It may take you a second to place that city name, but, yes, it’s the capital of Ethiopia. Not exactly Paris, Milan, or New York, but the Hub of Africa Fashion Week event this week is a testament not only to Africa’s growing recognition of itself as a world economic force, and also to the idea that the continent is ground zero for many global environmental challenges. This week’s show incorporates both notions with its focus on eco-fashion.
Almost 400,000 children die in Ethiopia a year, mostly from preventable causes like malaria, diarrhoea and measles. Growing up surrounded by poverty and then working as a primary school teacher in Addis Ababa, Bruktawit Tigabu saw it all for herself. She decided early on to make a change by educating children on health and social matters. Working from their living room, Tigabu and her husband produced Tsehai Loves Learning, an educational program about a young female giraffe who tackles crucial issues such as health, nutrition, and life skills.