english

Pronouns ain't what they used to be: A TRANSGENERATION grammar primer

Article: Pronouns ain't what they used to be: A TRANSGENERATION grammar primer

Nobody wants to be that person in a social situation. You know, the one who gets their pronouns all wrong? There you are in a room with people identifying as ze, they or hir and it doesn’t even occur to you to ask. You make a few assumptions about peoples’ genders, are met with blank…

The English language as a first-person shooter game

Article: The English language as a first-person shooter game

Check out this amazing ad for Inlingua, an international language-training company. It’s a spot for the company’s Business English service, and it presents the English language as a literal battlefield. This is some of the best motion typography I’ve ever seen:

The "blog" of "unnecessary" quotation "marks"

Article: The "blog" of "unnecessary" quotation "marks"

Just like my literal headline suggests, this blog collects signage displayed with unnecessary quotation marks. The inclusion of these unnecessary quotation marks gives many of the signs another layer of meaning. Exhibit A: And by “Easter” they mean worship the devil. Exhibit B: And by “watch” they mean they’ll look the other way while you…