doctor seuss

No fast food toys for DOCTOR SEUSS' THE LORAX

No fast food toys for DOCTOR SEUSS' THE LORAX

A big-budget kid film almost always means a partnership with a fast food giant, and plastic toys stuffed in kids’ meals, right? Not in the case of the upcoming DOCTOR SEUSS’ THE LORAX. Given the source work’s environmentalist theme, Universal Pictures decided that such promotional practices might come off as kind of crass.