Dieter Rams

Dieter Rams on good design at Soho Phaidon

Dieter Rams on good design at Soho Phaidon

This isn’t the first time I’ve written about Dieter Rams and it won’t be the last. His Ten Commandments of Good Design have been the guiding light for designers since the mid 1950s. But his ideas apply to non-designers as well. His call for innovation, honesty, attention to detail and aesthetics as well as an awareness of and responsibility to the environment are ideals to live by, not just design by. His design ethos is sexy, his designs, clearly, are sexy too, and Rams is pretty bangin’ himself – the close-cropped blonde (now white) ‘do, black turtlenecks and little tortoise shell glasses has had this German girl in something of a tizzy for years.

Less and More: The Design Ethos of Dieter Rams

Less and More: The Design Ethos of Dieter Rams

Over the last 40 years Dieter Rams has established himself as one of the most influential designers of our time. His work at Braun alone has solidified his legacy, not to mention his accomplishments at Vitsœ and his company sdr+. “His elegantly clear visual language not only defined product design for decades, but also our…