Sundance Channel announced today that it would be the first ever TV channel to use innovative ADVNTR technology to stage an interactive digital storytelling ad campaign. Entitled “Choose Your Own Adventure”, users will interact with an online pre-roll ad and select various scenarios to play out based on their preference. The promotion is pegged to the premiere of the network’s new drama THE RETURNED which will premiere on Halloween, October 31st at 9:00PM ET/PT.
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