Design Museum

Wim Crouwel, a revolution in design

Article: Wim Crouwel, a revolution in design

There’s been a lot of buzz around the design blogs lately about the Wim Crouwel exhibition that just opened at the Design Museum in London. “A Graphic Odyssey” spans over sixty years of the venerable designer’s career and includes his sketches, iconic posters and magazine covers. Known for his grid-based layouts, nowhere is his nickname “Gridnik” more obvious than in his innovative “New Alphabet.” Designed in 1967, the font is based on Cathode Ray Tube technology and contains only vertical and horizontal strokes. As such, it’s almost unreadable. Crouwel said as much himself, describing “New Alphabet” as “over-the-top and never meant to be used.”