Earth Day – uh! What is it good for?

Article: Earth Day – uh! What is it good for?

Of course, the next line of Edwin Starr’s iconic anti-war anthem is “Absolutely nothing.” If you take a look at the incoming press releases I’ve received for the past month or so, you might conclude that’s an appropriate judgment for the current manifestation of Earth Day: brands and companies have latched onto it as their opportunity to show their commitment to the environment. If that “commitment” doesn’t involve addressing a company’s main environmental impact, well, you know, look the other way, and take one of these reusable shopping bags with our logo on it.