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Chicago gets Carrotmobbed

Article: Chicago gets Carrotmobbed

Carrotmobbed? WTF?

If you haven’t heard of it yet, Carrotmobbing is one of the newest forms of green activism. Rather than boycotting or protesting companies doing bad things, Carrotmobs offer (you guessed it) a “carrot” to businesses for doing the right thing. Local businesses commit to greening themselves in order to receive a mob of customers on a particular day and time. So far, the concept’s worked well in San Francisco, Kansas City, and Brooklyn.