breast cancer

"Think Before You Pink" warns new breast cancer doc

Article: "Think Before You Pink" warns new breast cancer doc

Does wearing a pink ribbon automatically help cure breast cancer? Well, a bold and moving new documentary argues that it might actually be detrimental to the cause.

Lea Pool’s PINK RIBBONS, INC. shows how the ribbon—which started decades ago as an activist gesture—became coopted by corporate America and was sold to the masses to instill them with hope and inspiration.