You don’t have to be a gear head to appreciate Jeff Koons’ design for BMW’s 17th artist collaboration, a tradition dating back to the seventies that includes artists Roy Lichtenstein, David Hockney, Robert Rauschenberg and more recently, Olafur Eliasson. Koons revealed the finished car, an M3 GT2 with a warp-speed striping effect, in France two days ago. Koons will donate his artist fee to a children’s charity, and will double that amount if the car wins.
One of the most exciting books on the Gestalten roster for 2010 is Sven Voelker’s “Go Faster: The Graphic Design of Racing Cars,” which pays homage to how cool race cars look. There are plenty of books about the mechanics of the cars, but hardly any on their graphic design. “This book deals with the simple fact that racing cars only really become racing cars when they are covered with colorful livery and decals. After all, who would put a plain white Ferrari on a real racing circuit?”