arctic ready

The Yes Men: Modern eco-activism done right

The Yes Men: Modern eco-activism done right

As you might expect, I’ve got a soft spot for environmental activists: I love the passion they bring to their actions, and I respect their willingness to put themselves in sometimes-dangerous situations. But while street theater, march and sit-ins might have been all the rage in 1968, they don’t even make the local news anymore. And if media — any media — aren’t covering it, then the corporate targets of your activism aren’t paying attention.