All On The Line

ALL ON THE LINE: Nicole Richie in the season finale

Article: ALL ON THE LINE: Nicole Richie in the season finale

This week on ALL ON THE LINE, Joe Zee lends a hand to Nicole Richie for her upcoming fashion line in a season finale that’s not to be missed.

Richie’s preparing her new line for a featured spot on QVC. It’s her biggest test yet as a budding fashion designer, creating clothing for a retailer that reaches 200 million homes and sells $9 billion worth of products each year. Can Joe Zee help her get ready for prime time? Joe may have his hands full with an established celebrity and a strong personality.

ALL ON THE LINE: From celebrity heights to everyday appeal

Article: ALL ON THE LINE: From celebrity heights to everyday appeal

Joe Zee works with LA based fashion designer Ina Soltani to bring her high-end fashion line back down to Earth. Soltani’s struggling line is aimed squarely at the fashion jet set, and she has dressed celebrities from Kim Kardashian to Eva Longoria. But is this a big enough crowd to support a fashion line? And are her celebrity connections enough to justify the high cost to average consumers?

ALL ON THE LINE: Avoiding a plus-sized disaster

Article: ALL ON THE LINE: Avoiding a plus-sized disaster

Meet Tracy, owner of Domino Dollhouse, a plus-sized retro rock-inspired clothing line. Tracy’s take on plus-size clothing is that it’s not about covering up, but showing off. Has Joe Zee finally met his match?

Joe Zee’s challenge: how to bring some sophistication to the line and broaden its appeal. Can Joe make Tracy realize that the sheer look is best suited to window coverings and cheese cloth?

ALL ON THE LINE: From beachwear to bicoastal chic

Article: ALL ON THE LINE: From beachwear to bicoastal chic

Joe Zee does some California dreamin’ this week with feisty designer Brooke Rodd, who needs to transform her line from California beachy to bicoastal chic for a capsule collection at

ALL ON THE LINE: From "Star Trek" style to runway-ready

Article: ALL ON THE LINE: From "Star Trek" style to runway-ready

Project Runway fans may remember Season 5 sensation Korto Momolu, who finished second in that year’s competition. Now that she’s created her own budding fashion line, she needs to learn that it takes more than raw talent to build a real business. In this week’s episode of ALL ON THE LINE, Joe wants her to pare back her overdone designs and rebuild her team to create a dress for Mary J. Blige and show a collection to Neiman Marcus.

ALL ON THE LINE: Unicorns and crystals?

Article: ALL ON THE LINE: Unicorns and crystals?

This week on ALL ON THE LINE, Joe Zee works with whimsical fashion label Electric Love Light to try turning their looney designs into a viable collection for Anthropologie. They’ll also design an outfit for indie star Zoe Kazan and pitch their story to the Associated Press. Joe gets more than he bargained for during his introduction to the label…

Don’t miss the ALL ON THE LINE live Twitter chat tonight!

Article: Don’t miss the ALL ON THE LINE live Twitter chat tonight!

What’s the best way to watch tonight’s episode of ALL ON THE LINE? With the fashion experts behind the show, of course! As you’re watching on Sundance Channel tonight at 9P, log onto our live Twitter chat with ELLE Creative Director Joe Zee (@JMrJoeZee) and Us Weekly Fashion Director Sasha Charnin Morrison (@SashaCharnin). Or if you’re already in Twitterland, follow #WatchwithUs to ask questions, interact with the experts and get the behind-the-scenes scoop.

Prajje puts it ALL ON THE LINE — are those clown clothes?

Article: Prajje puts it ALL ON THE LINE — are those clown clothes?



Struggling fashion designer Prajje Jean-Baptiste is going to be facing several challenges tonight, as Joe Zee strives to save this once successful line from ruin. Joe appreciates Prajje’s bold use of color, but trying to do both women’s and menswear has left the designer unfocused and out of touch. When he previews his latest collection, Joe doesn’t see a single outfit anybody would want to wear.

Joe said what?! Take the ALL ON THE LINE quiz!

Article: Joe said what?! Take the ALL ON THE LINE quiz!

Think you’ve heard all of Joe Zee’s legendary one-liners? Then sign in to Facebook and take Joe Zee’s Tough Love Quiz! Don’t worry, we’ve provided plenty of help in video form so you can watch Joe dish it out to designers in need of a little kick in the you-know-what. Try for the perfect score and share your results with your friends!

What to watch on Sundance tonight: ALL ON THE LINE WITH JOE ZEE is back!

Article: What to watch on Sundance tonight: ALL ON THE LINE WITH JOE ZEE is back!

Fashion guru and ELLE Creative Director Joe Zee is back in action this week for a new season of fashion rehab in ALL ON THE LINE WITH JOE ZEE, premiering tonight at 9P on Sundance Channel. This week, Joe has his hands full when he agrees to help struggling menswear line Unruly Heir. After initially hitting it big with their outlaw prep style, partners Joey and John partied away their profits instead of investing in quality and professionalism. Joe Zee throws them a lifeline when he has them design a tuxedo for Mario Lopez to wear during Extra’s coverage of the Emmys. But will their lack of preparation and finishing turn this opportunity from red carpet to black eye?

Joe Zee takes New York by storm for ALL ON THE LINE

Article: Joe Zee takes New York by storm for ALL ON THE LINE

Yesterday was a whirlwind day for the star of Sundance Channel’s ALL ON THE LINE WITH JOE ZEE! First he appeared on Good Morning America to help unveil the new look created for anchor Lara Spencer by designer Prajje Jean-Baptiste — and share a sneak peek of the upcoming episode in which Prajje is featured.

Joe Zee teams up with Nicole Richie to put it ALL ON THE LINE

Article: Joe Zee teams up with Nicole Richie to put it ALL ON THE LINE

The third season of Sundance Channel’s critically acclaimed series ALL ON THE LINE WITH JOE ZEE premieres Monday at 9P — and we’re already excited about the eighth and final fashion label to be featured this season: The Nicole Richie Collection.

Casting designers for season 3 of ALL ON THE LINE!

Article: Casting designers for season 3 of ALL ON THE LINE!

Joe Zee – Creative Director for ELLE – is not only one step ahead of the trends…he defines them. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit, and a double dose of tough love, Joe inspires these struggling designers to rekindle their creative fire before their line goes down in flames.

Sundance Channel greenlights third season of fashion series ALL ON THE LINE WITH JOE ZEE

Article: Sundance Channel greenlights third season of fashion series ALL ON THE LINE WITH JOE ZEE

Sundance Channel announced today it is renewing its hit fashion-rescue series ALL ON THE LINE WITH JOE ZEE for a third season. Starring Creative Director of ELLE Joe Zee, the series exposes viewers to the intense behind-the-scenes world of fashion design. In each episode, Zee encounters the challenging task of working with new designers—all in desperate need of help resuscitating their fashion line and protecting their livelihood. Season three of the series will include an all new set of struggling designers who will look to Zee protect their creative vision while helping them achieve commercial success. Not all designers will be up for the challenge of accepting Zee’s opinions, causing tension and sparking emotion. With this series, there are no guaranteed happy endings.

Joe Zee dishes: How-to Fall style tips, where he shops & his favorite thing to eat between two buns

Article: Joe Zee dishes: How-to Fall style tips, where he shops & his favorite thing to eat between two buns

Watch All on the Line with Joe Zee, Fridays at 9:30pm.
From NBC San Diego:
A week before the season premiere of his show “All on the Line,” the dashing and always gracious Joe Zee took some time out of his busy schedule to talk to us about food, fashion… and well, more food. As creative director at Elle magazine and now host of his own show, our favorite fashion guy is always on the go, but still has time to fit in his favorite shopping spots and restaurants on both coasts. Find out how Mr. Zee spends his time outside of his kushy midtown office. And, don’t think we let him go without getting just a few style tips.

You’re a busy busy man – how’s life these days? How do you juggle it all?
Two incredible assistants, my Blackberry, Entourage and no sleep.

Have you enjoyed the Hearst cafeteria sushi station in your new digs yet? (And, by the way, have you noticed that all the mirrors in the Hearst Tower make you look great!?)
My first lunch before we even merged with Hearst was with my friend Annebet, an editor from Seventeen magazine and we indulged at the sushi station and it was amazing. In fact, I remember tweeting my lunch experience and a fellow tweeter even wrote back suggesting I…

Beyond reality TV: Getting to know the real Joe Zee

Article: Beyond reality TV: Getting to know the real Joe Zee

Watch All on the Line with Joe Zee, Fridays at 9:30pm.
Now that you’ve seen episode one (or see the rebroadcast schedule if you missed it) of what proves to be a very ‘real’ season of All on the Line with Joe Zee (don’t be sad, there are happy endings ahead!), get to know the fashion guru himself, the man behind the big fancy Elle Magazine desk. Joe Zee dishes on his “naughty” childhood and how he survived his days as a starving college student to “work his way into fashion’s pantheon.”

Here’s what Luaine Lee had to say about Joe Zee in “Fashion Guru Joe Zee learned almost everything on the job.”..

No more Mr. Nice Guy: A sneak peek at Joe Zee’s first episode of All on the Line

Article: No more Mr. Nice Guy: A sneak peek at Joe Zee’s first episode of All on the Line

All on the Line with Joe, season 2 premieres Friday, November 25th at 9:30pm.
From NBC’s ThreadNY:
Fashion doesn’t always have a fairytale ending – a point being emphasized on the second season of Elle creative director Joe Zee’s All On The Line, premiering on the Sundance Channel November 25th. On each episode Zee works with one designer to help get their businesses back on track. In the premiere episode, Zee is tasked with counseling Angelo Lambrou – an East Village-based designer who has found success in the bridal market but has struggled to create a viable ready-to-wear business.

Zee tells us, “I want people to realize how hard everybody has to work to make it. That’s what’s really exciting about this show…

Joe Zee on reality stars – and on becoming one himself

Article: Joe Zee on reality stars – and on becoming one himself

All on the Line with Joe premieres Friday, November 25th at 9:30pm.
From The Huffington Post:
“Joe Zee Talks ELLE, Says Snooki Will Never Land Cover”

These days you can’t go anywhere without seeing or hearing about the cast of “Jersey Shore.” But one place you won’t see Snooki is on the cover of Elle magazine.

“I don’t know about Snooki. I’m going to have to pass on that one,” the creative director Joe Zee told me when I asked him if reality stars would ever grace his coveted cover. “We put Lauren Conrad on the cover of our anniversary issue and she did very well. Listen, Kim [Kardashian] is a big cover star out there and if Kim had something going on in her life right now — Kim’s very quiet — I just wish that she would do something, but she’s not doing anything. If she actually did something, we would actually think about Kim for the cover. It’s about new. It’s not about, so much, a reality star. The idea is, are they newsworthy? Is it someone our readers want to read about?”

According to Joe, there is one cover girl who’s always newsworthy…

Hang it All on the Line for a Good Cause

Article: Hang it All on the Line for a Good Cause

It’s getting cold out there! Help those in need stay warm this winter by donating a coat to New York Cares at Bloomingdale’s. New York Cares is teaming up with fashion mogul Joe Zee to collect coats and celebrate the all new season of ALL ON THE LINE WITH JOE ZEE. Donations will be accepted…

The stars abound on season two of All on the Line with Joe Zee

Article: The stars abound on season two of All on the Line with Joe Zee

Joe Zee gives Nicole Miller some advice in season two of All on the Line.
Joe Zee, Creative Director for ELLE, is always one step ahead of the trends. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit and a double dose of tough love, Joe inspires these listless labels to rekindle their creative fire and stay true to who they are. This just may be their last chance to transform cutting room concepts into rack ready fashions. With a make or break presentation to a buyer looming, it’s ALL ON THE LINE. Returning slightly altered, this season Zee will enlist the help of some of his industry friends including American fashion designer, Rachel Roy, socialite and fashion trendsetter, Olivia Palermo, rock musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and model and actress Veronica Webb, to help judge the designer’s ability. Each label will be put to the challenge when Zee asks the team to design quickly and outside of their comfort zones for one of these celebrities, who may or may not be typical of the label’s core clientele.

Personally, I’m looking forward to the episode with guest judge Olivia Palermo, who’s style blog has inspired girl crushes worldwide, and Rachel Roy, who’s closet I would kill to raid. Thefashionspot has its eye on Nicole Miller, proving that even established industry names need some help every once in a while. Miller, whose focused, hard-edged elegance wasn’t attracting enough celebs or style bloggers, enlisted Joe’s help to add some youthful flair to her latest collection…

The top ten biggest offenders from AOTL with Joe Zee, season one

Article: The top ten biggest offenders from AOTL with Joe Zee, season one

With everyone in a serious tizzy over the Friday night premiere of season two of All on the Line with Joe Zee, I realize that some readers may not have caught the epic dose of reality that was season one. Luckily, you can watch the entire season on iTunes for $20.What else are you going to do this week in between bouts of turkey-induced stupor? And watching Joe dole out tough love to struggling designers is as addictive as tryptophan is soporific. I got a sneak peek of season two last week and I’m dying to see the rest of the designers that get sent under the gauntlet…

Joe Zee’s Fashion-Rescue Series Returns to Sundance Channel with New Labels and New Buyers!

Article: Joe Zee’s Fashion-Rescue Series Returns to Sundance Channel with New Labels and New Buyers!

JOE ZEE’S FASHION-RESCUE SERIES RETURNS TO SUNDANCE CHANNEL WITH NEW LABELS AND NEW BUYERS

Nicole Miller Among the Designers Seeking Zee’s Help in Season Two of “All On The Line with Joe Zee” Premiering November 25th

Guest Stars This Season Include; American Fashion Designer, Rachel Roy, Socialite and Fashion Trendsetter, Olivia Palermo, Rock Musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and Model, Veronica Webb

New York, September 23, 2011 – Sundance Channel is putting a new group of designers through fashion rehab in season two of the critically-acclaimed series, ALL ON THE LINE WITH JOE ZEE. Starting Friday, November 25th at 9:30pm et/pt, Creative Director of ELLE Joe Zee, who The New York Times deems, ‘Fashion’s approachable ambassador,’ will come to the rescue of designers in need of a makeover on their business, design or both in what The Huffington Post called a “must-see” show. Among the designers featured in the upcoming season, is modern-day fashion legend, Nicole Miller, who will work with Zee to launch her newest line at New York Fashion Week 2011.

Returning slightly altered, this season Zee will enlist the help of some of his industry friends including American fashion designer, Rachel Roy, socialite and fashion trendsetter, Olivia Palermo, rock musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and model and actress Veronica Webb, to help judge the designer’s ability. Each label will be put to the challenge when Zee asks the team to design quickly and outside of their comfort zones for one of these celebrities, who may or may not be typical of the label’s core clientele.

ALL ON THE LINE casting call

Article: ALL ON THE LINE casting call

Just in case you didn’t get the memo, SUNDANCE CHANNEL announced its renewal of the hit original series ALL ON THE LINE, hosted by Joe Zee! Exciting…we know.

It's a Wrap — See you in November.

Article: It's a Wrap — See you in November.

I will admit that I am feeling extra sentimental lately. Yes, because ALL ON THE LINE wrapped its first season but it’s also most likely because I spoke at the commencement ceremonies of the Fashion Institute of Technology, my alma mater, recently. At the graduation festivities I concluded with the turning of the tassels and my parting words of inspiration, motivation and passion. Or at least I hope I did. I told the class of 2011, this was not the end of school. No, in fact, the learning will continue — for the rest of their lives. And I’m speaking from experience. Life education doesn’t end when the instructors have packed their papers and gone home. No, instead, their methods and reasoning will hopefully live on in everything you do. I wasn’t inspired by every instructor I ever had, but the ones that did affect me, stayed with me.

And in some ways, my personal success is a testament to them.

Cut to the AOTL designers.

Sundance Channel Sews Up Another Season of Joe Zee Fashion Series ALL ON THE LINE

Article: Sundance Channel Sews Up Another Season of Joe Zee Fashion Series ALL ON THE LINE

BEGINNING NOVEMBER 2011

Original Series Starring Creative Director of Elle Joe Zee
Will Conclude its First Season on May 24th
New York, May 24, 2011 – Sundance Channel announced the renewal of ALL ON THE LINE, the fashion-rescue series starring Creative Director of ELLE Joe Zee. The series wraps its first run on Tuesday, May 24th at 10:00PM ET/PT.

Since the series premiered in March, Sundance Channel has exposed viewers to the always intense and not so glamorous, behind-the-scenes world of fashion designing. Behind the glamour of the red carpet are tears, hard work and passionate designers struggling to shine in a world of hopefuls. In the second season, Zee will be faced with the daunting task of working with a new group of designers with the same problem; a glitch in their design or business that is putting them at risk of losing it all. He hopes to encourage designers to stay true to their vision, while recognizing when their design or business plan is standing in the way of their commercial success. Feeling like experts in their own right, not all of the designers will be up for the challenge of accepting Zee’s constructive criticism, causing tension and sparking emotion.

Sundance Channel EVP and GM Sarah Barnett commented, “ALL ON THE LINE stands out among fashion programs because it’s based in the real world, with real stakes and real results. Viewers have embraced this authenticity, are enamored with the unpretentious fashion genius Joe Zee and look forward to seeing him back in action.”