addis ababa

Eco-fashion hits the runway in Addis Ababa

Eco-fashion hits the runway in Addis Ababa

Addis Ababa? It may take you a second to place that city name, but, yes, it’s the capital of Ethiopia. Not exactly Paris, Milan, or New York, but the Hub of Africa Fashion Week event this week is a testament not only to Africa’s growing recognition of itself as a world economic force, and also to the idea that the continent is ground zero for many global environmental challenges. This week’s show incorporates both notions with its focus on eco-fashion.