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Are U.S. filmgoers ditching the dreck?

Are U.S. filmgoers ditching the dreck?

Now here’s a trend we can get behind: Mainstream movie audiences are increasingly turning their backs on cleverly marketed but shoddily made movies in favor of higher quality films.

Citing disappointing box-office results from middle-brow movies on which the big studios had pinned blockbuster hopes – remakes like THE WOLFMAN and THE A-TEAM, star vehicles like KILLERS with Ashton Kutcher and THE TOURIST with Angelina Jolie and Johnny Depp, and sequels like SEX AND THE CITY 2 – and the surprising success of more complicated pictures like INCEPTION and THE SOCIAL NETWORK – the New York Times’ Brooks Barnes asserts that “studios are finally and fully conceding that moviegoers, armed with Facebook and other networking tools and concerned about escalating ticket prices, are holding them to higher standards. The product has to be good.”