Matthew Rodriguez

Matthew is a marketing manager at a global casual video games company where he is responsible for creating and executing digital marketing strategies and campaigns. He brings seven years of blogging experience where he has collected and shared artifacts that represent the blogosphere\'s zeitgeist, with an emphasis on the arts, design, fashion, music, film, and the bizarre. Raised in Anchorage, Alaska (no, he did not live in an igloo nor did he have a view of Russia), Matthew currently resides in Brooklyn. He graduated from Brown University and attended Columbia University. If you enjoy his entries, view more at his personal blog.

Kristen Wiig's final SNL spawns thousands of online tears

Article: Kristen Wiig's final SNL spawns thousands of online tears

This past weekend on Saturday NIght Live, the show said a final goodbye to cast member Kristen Wiig. It ended on a sweet note with Kristen holding back tears as she danced with her cast members and some SNL alums. The last dance was with Lorne Michaels who whispered in her ear, “If you don’t return for another season on my show I will eat your firstborn child.” I guess her first child will be eaten by Lorne. Weird. You know who else was upset about her leaving SNL?

This week's top trending videos: Starring food buffet drama!

Article: This week's top trending videos: Starring food buffet drama!

If you had a stressful week at work just know that it was nowhere near as bad as what the Wisconsin resident featured in video number three had to go through. And here’s hoping you have a relaxing weekend, like the cat in the video number five. So, read for more trick shots, Sponge Bob and a little gear-shift supercut.

One great New Yorker cover…and the three rejects that come with it

Article: One great New Yorker cover…and the three rejects that come with it

The timely cover of the latest issue of The New Yorker celebrates President Obama’s decision to make a very public stand in favor of gay marriage which he believed was important for him to “go ahead and affirm that I think same-sex couples should be able to get married.” I think its long been clear which side SUNfiltered falls on this debate, which in my mind shouldn’t even be a debate in the same way interracial marriage is no longer an issue. Bob Staake, the artist who created this cover

Cinemagrams: make artsy or creepy gifs with your iPhone

Article: Cinemagrams: make artsy or creepy gifs with your iPhone

One of my favorite apps in the past couple months for my iPhone has been Cinemagr.am (FYI: This is not a plug!). It’s an obvious derivative inspired by both Instagram and artsy gif images or “cinemagraphs,” which I’ve previously blogged about here, that have proliferated all over the Internet. However, as these 20 examples collected by BuzzFeed demonstrates, it’s a pretty fun app. Here are a few that I’ve made in the past.

This week's top trending videos including the return of the lip dub!

Article: This week's top trending videos including the return of the lip dub!

If you were like me, this week basically consisted of discussing the awesomeness that was THE AVENGERS (I’m convinced Joss Whedon incepted me with that film) and if not then listening to the Beastie Boys in memory of Adam Yauch. That said, the Internet viral machine continued its job and here are five videos that made the rounds this week.

Mother's Day cards from your subconscious

Article: Mother's Day cards from your subconscious

Mother’s Day is around the corner (this Sunday to be exact). Sure, you can be traditional and send her a bouquet of flowers or a present and a nice Hallmark card. If this is just too much effort or you don’t have enough time because you’re just so “busy at work” then I might have a solution. Send an e-card: nothing says I care quite like taking 3 seconds to press the send button. In particular, I recommend this collection of Mother’s Day cards with messages from your subconscious courtesy of GQ.

AVENGERS as high art, runway fashion and some stuff for the rest of us

Article: AVENGERS as high art, runway fashion and some stuff for the rest of us

THE AVENGERS became a bonafide hit after making over $200 million over the past weekend and in the process setting a record for the biggest opening before adjusting for inflation. That’s some serious “geek” spending power right there. I’m happy for director Joss Whedon and after the success of this film the (Skrull filled) sky is the limit for him. The pop culture impact this film is having can be seen across multiple sandboxes in the web as a point of reference ranging from The Economist to Botticelli. Or rather with apologies to Botticelli, Julian Totino Tedesco created the above Avengers-themed illustration inspired by the master painter’s “The Birth of Venus.” Tedesco’s painting was one of many by various artists commissioned by Marvel to create Avengers covers in the style of famous paintings and genres. If Seurat were alive today and an Avengers fanboy he might’ve painted something like this.

Story about three bad brothers you know so well: The tribute to MCA tributes

Article: Story about three bad brothers you know so well: The tribute to MCA tributes

Last Friday the world was saddened at the news of the passing of Adam Yauch aka MCA. To borrow a line from their debut album “Licensed to Ill,” (be sure to watch their epic appearance on the Joan Rivers talk show in 1987 where she fumbles the name of this album) he was a member of “…three bad brothers, you know so well. It started way back in history, with Adrock, MCA, and me, Mike D.” Just 47 years old, Adam died of cancer, but not before leaving a huge footprint in the world of music, pop culture, Brooklyn and social justice, especially with the Tibetan independence movement. The tributes came pouring out soon after his death with everyone from Snoop Dogg to Mayor Bloomberg paying their respects on Twitter (that’s a couple you don’t usually see in the same room together).

This week's top trending videos starring the fails of April

Article: This week's top trending videos starring the fails of April

All the rain and the gloomy overcast clouds this week in New York City seemed to make it plod along slower than usual, but at least we made all made it to the month of May. So everyone, let’s pat ourselves on the back for that. Let’s also applaud ourselves that we didn’t appear in…

Stanley Kubrick: NYC subway photographer

Article: Stanley Kubrick: NYC subway photographer

Previously we shared 10 facts about director Stanley Kubrick you might’ve not known. As an addendum to that I want to add that did you know that prior to his film career, Kubrick worked as a staff photographer for LOOK Magazine? LOOK was a bi-weekly, a la LIFE, magazine, which ran from 1937 to 1971. Kubrick completed over 300 assignments between 1946 and 1951. As a New York City resident, the one that fascinates me the most is his gig covering New York City subway straphangers in 1946.

Presidents and the first pitch

Article: Presidents and the first pitch

We’re about a month into the 2012 Major League Baseball season, which has been as disappointing so far as my beloved Red Sox (yes, the rumors are true…this die-hard Knicks fan and NYC fanboy bleeds the same red that Curt Schilling gave during our historic World Series run). My boys are sitting not-so-pretty in last place in their division. That annoyance aside, the start of another baseball season means yet another year of witnessing various VIPs, celebrities, and honored guests demonstrating their inability to properly throw a baseball 60 feet (Exhibit A). Presidents are also a part of this sports ritual. It started in 1910 when a paunchy William Howard Taft tossed out a ceremonial first pitch from the stands on the Washington Senators’ Opening Day (ceremonial first pitches were not originally tossed from the mound). The headline in the Washington Post the next day was, “TAFT TOSSES BALL. Crowd Cheers President’s Fine Delivery of the Sphere.” This might be the classiest headline ever written for a sports game.

Neon theater marquees–An Americana of the mind

Article: Neon theater marquees–An Americana of the mind

Brightly lit marquee theaters in cities and towns, large and small, have long held a central presence as a place for the community to come together to enjoy shows, plays and movies. Urban revitalization projects aside, many of these theaters are now endangered due to a host of factors. The impact is, as The Atlantic noted, “As they become more rare, old marquees have taken on a deeper cultural meaning, frequently serving as visual anchors for a street or cultural district.” As a visual reminder of how sweet some of these theaters are, The Atlantic compiled a photo gallery of some of “

Ron Swanson meets Rorschach

Article: Ron Swanson meets Rorschach

The character of Ron Swanson–the libertarian embodiment of a combination of Davy Crockett, Teddy Roosevelt, John Wayne, and Ayn Rand, who also happens to be the boss on NBC’s Parks and Recreation–has long been a darling of the Internets. The meme factories have had endless fun with image macros of his dogmatic pontifications and life philosophies. Ron outlined this belief system in his Pyramid of Greatness (larger view here) which might have to be considered as a candidate for the pantheon of “Contributions to Humankind” (it’s a sort of Mount Rushmore on a global scale etched into Everest).

This week's top five trending videos: starring the cat video that made an auteur commit suicide

Article: This week's top five trending videos: starring the cat video that made an auteur commit suicide

In this week’s list of the five videos I noticed trending around the digital water cooler, I provide some tips below for aspiring filmmakers or marketers in how to ensure that their videos are a hit. One, include an inflatable superhero costume wherever possible. Two, insert cat into scene.

Look! It's a bird…it's a plane…it's Discovery!

Article: Look! It's a bird…it's a plane…it's Discovery!

Yesterday the mainstream media, bloggers, photographers, Twitterers such as @Siouxsie212 who snapped the photo above (hashtag #SpotTheShuttle), and DC-area residents all craned their necks upward and pointed their Instagram-ready smartphones and DSLRs up into the sky to capture the space shuttle Discovery heading to its retirement home at the Smithsonian.

This week's top five trending videos: starting with proof that cats are assholes

Article: This week's top five trending videos: starting with proof that cats are assholes

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Aside from an asshole-y cat, the other videos in this week’s list of top trending clips can be filed under “inspiring” and “tearjerker.” Also, all five videos this week can be found under “how to spend 30 minutes of your time watching something rather than accomplishing that important to-do item you’ve been meaning to do all week long.”

Peek into your favorite author's bedroom

Article: Peek into your favorite author's bedroom

Apartment Therapy put together this neat photo gallery of the bedrooms of 15 noted authors from Ernest Hemingway to Victor Hugo, whose room is particularly striking with its dark red embossed walls and decor. Pictured above is the rather austere space of Emily Dickinson, reflecting her reclusive lifestyle, and the tiny table where she wrote her poems. There’s a quiet beauty to it, but best expressed via this meme, I can’t help but ask:

Texts from Hillary meme becomes self aware

Article: Texts from Hillary meme becomes self aware

The collective meme mind exploded this afternoon as we learned that the silly, yet insanely popular, “submitted her own signed submission. The meme has become officially meta. And now I must pick up the pieces of my brain that exploded all over my desk.

How some parents ruined Easter for their kids

Article: How some parents ruined Easter for their kids

For most kids, Easter was a joyous weekend that could rival Christmas for its delivery of gifts in the form of a bounty of candy. For a few, however, Easter wound up a horrifying, and possibly scarring event. Take, for example, arrested for illegal possession of narcotics?

This week’s top five trending videos: stars the best-worst dancer ever

Article: This week’s top five trending videos: stars the best-worst dancer ever

As I’ve said before, you can’t fail with a cute animal as your opening act on the Internet. Regular readers should know my dog-centric preferences in this regards, but this week’s lead in the number five slot stars the otter, our favorite floating-on-their-back creature. Otters previously went virally popular for the fact they hold hands in the water to prevent each other from floating away in rough waters (cue the “awww’s”).

What's it like to watch a character based on you or someone you know in a film?

Article: What's it like to watch a character based on you or someone you know in a film?

A user asked on Quora, “What’s it like to watch a character based on you or someone you know in a film?” I’ve always wondered about this and unsurprisingly, this question went mildly viral. Thomas Goodwin answered with seemingly direct knowledge of this experience. He wrote, “My wife is the delightful lead character and I’m the bad guy in the film LIKE CRAZY.” As soon as I read that I totally went “OMG” because this is just like that one episode of How I Met Your Mother where Ted takes a date to a movie, written by his ex-fiance’s husband, which he discovers is about their relationship with Ted cast as a huge jerk who drove his ex-fiance into the loving arms of her now husband.

Today is pursuit of happiness day

Article: Today is pursuit of happiness day

Based on a survey of Americans based on “their emotional status, work satisfaction, eating habits, illnesses, stress levels and other indicators of their quality of life,”

This week's top five trending videos: From dogs greeting returning soldiers to the return of Ron Burgundy

Article: This week's top five trending videos: From dogs greeting returning soldiers to the return of Ron Burgundy

You should know by now that I’m always going to try to lead these weekly trending video countdowns with a dog-related item (sorry cat people) when I can. Don’t expect anything different this week (and if you don’t like dogs then know this: I don’t like you). Here are five recent YouTube videos bouncing around the pneumatic tubes of the Internet this week.

The ladies of Mad Men belt out the hits: From The Supremes to Gillian Hills

Article: The ladies of Mad Men belt out the hits: From The Supremes to Gillian Hills

Mad Men: Set Me Free from popculturepirate on Vimeo.


The highly anticipated season five premiere of Mad Men filled in the corners of the week’s zeitgeist that weren’t already occupied by the adoring fans (racist moviegoers notwithstanding) of THE HUNGER GAMES. In case you missed it, get caught up with Vanity Fair’s high-brow recap. There was also this remix of The Supremes’ “You Keep Me Hangin’ On” created by stitching the dialogue of the women from Mad Men. These sort of supercut remixes always makes me wonder how people had the time to do create these videos.