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What to watch on Sundance tonight: ALL ON THE LINE WITH JOE ZEE is back!

Joe Zee and Mario Lopez in ALL ON THE LINE

Fashion guru and ELLE Creative Director Joe Zee is back in action this week for a new season of fashion rehab in ALL ON THE LINE WITH JOE ZEE, premiering tonight at 9P on Sundance Channel. This week, Joe has his hands full when he agrees to help struggling menswear line Unruly Heir. After initially hitting it big with their outlaw prep style, partners Joey and John partied away their profits instead of investing in quality and professionalism. Joe Zee throws them a lifeline when he has them design a tuxedo for Mario Lopez to wear during Extra’s coverage of the Emmys. But will their lack of preparation and finishing turn this opportunity from red carpet to black eye?

Joe then arranges for them to pitch their brand to Stephanie Trong, Editorial Director for NYMag.com’s “The Cut.” When Joey’s frat-boy antics turn insulting, Joe loses his temper and storms out. With a make-or-break presentation to retailer Scoop looming, will Unruly Heir finally grow up and heed Joe’s advice — or face the closure of their once-promising business?

PR lesson number 1: Don’t insult the high-powered media personality you’re there to pitch.

Looking to stand out at work? Dress for success with Joe Zee’s Top 10 work attire must-haves.

Don’t miss ALL ON THE LINE WITH JOE ZEE Monday nights at 9P on Sundance Channel.