Emile Hirsch, Gary Oldman & Jamie Bell: The gentlemen wear Prada
Miuccia Prada can be as self-effacing as she’d like, eschewing the title of artist in the debate as to whether or not fashion designers should be consider as such, but she cannot deny her natural instinct for drawing attention. She was a mime in her youth. Her runway shows have always been blockbusters with plenty of star power in the front row, but it seems La Signora Prada is blurring the lines between art and fashion once again in her latest Men’s campaign for her Fall line, enlisting Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe as mannequins for her designs. Like everything else she does, we can’t help but chat about it.
During Men’s Fashion Week this past February she had seven actors walk in her show: Adrien Brody, Emile Hirsch, Garrett Hedlund, Jamie Bell, Willem Dafoe, Gary Oldman, and Tim Roth (ciao Tim). The schedule coordination alone was a small coup. The pairing down to four was metaphorical according to the company. “In the campaign each leading man plays a different archetype, layering codes of dress in a subtle parody of power and role-play. Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.” Shot by David Sims, the photographer responsible for Prada’s previous campaign starring Michael Pitt, the austere portraits evoke the bygone days of Russian oligarchs (to some, they must be bygone) peppered with an ironic air of fascism looming.
And why not? Miuccia freely admits to pushing the boundaries of good taste as often as possible, be it her choice in textiles, or a collection’s leitmotif. However, sometimes the consciousness and satire of a collection has the potential to be lost in the severity of the individual looks. Then what better way to address the idea of costume than by utilizing people/mannequins/Hollywood heartthrobs the public has seen in diverse roles, numerous times. Bravo again Miuccia. Designer, yes. Artist, maybe. Detail oriented, certo!