Branding the grid…and beyond
CityMaps is an app that turns the city streets into a logo-emblazoned, alternate reality. And that can be cool, if you are looking for a Starbucks to do your business in. But, it can be horrifying if you are the type of person who thinks you can outsmart the corporatization of everything.
It’s totally freaky, but pretty useful. The brains behind the social mapping service focus on “map” as a verb, not a noun, as in…mapping your day. It’s easy to figure out how to get from point A to point B, but it is cooler to figure out how you are going to get there, where you are going to stop along the way and who you might bump into. CityMaps pulls data from social networks, deal sites and old school sources like your local transit system’s site. Yes, it’s useful…but, it’s also horrifying to look at your city and see that it is just a patchwork of fast food joints, chain stores and banks.
One piece of advice for the folks behind CityMaps. Logos in Brooklyn, Austin and Portland need to be replaced with those found on Hipster Branding:
(via The Atlantic Cities)