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IMDB's Captcha is less annoying and actually kind of cool

Little Big Details is a slightly esoteric website but one I think would be very interesting and useful for my designer friends and really anyone who lives and breathes in the digital space. It posts user submitted examples of how the tiniest detail in a website, software or user flow can have a disproportionately huge impact on the user experience. A lot of the submissions are from the Apple ecosystem and can be traced back to Steve Jobs, whose obsession over the smallest details resulted in a superior overall user experience.

The example above, submitted by Emil Björklund, features CAPTCHA, an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” that assists websites and web services in preventing registration from spambots. Unfortunately, they’re usually incredibly annoying for us, humans. “Is that a 1 or L?” Now IMDB has deployed a variation that is both more user friendly and “brand aligned,” as us marketers would say. Instead of alpha-numeric gibberish, “IMDB uses names of well-known movies or actors in their Captcha when confirming a new user account.”

Relatedly, a few weekends ago, I went gallery hopping in Chelsea and stopped into the Pace Gallery’s “Social Media” exhibit where they featured these Captcha-inspired pieces by Adam Bartholl titled “Are You Human?”

[Hat tip: Melissa!]