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Herman Miller's new docu-series

Herman Miller, the go-to source for lovers of modern furniture since it was founded in 1923, has recently put its mark in another creative field with its new documentary series, “POV.” As mediabistro’s blog Unbeige noted, it’s really equal parts documentary and branding (“because who else would you buy furniture from for your ultra-modern home?”) Nevertheless, the series looks promising; it profiles some of the industry’s leading architects and frankly, I’m surprised they didn’t think of this sooner.

“POV” features five “ultra-modern” California architects whose design sensibilities are right in line with Herman Miler’s. In fact, all of them use Herman Miller furniture to outfit their finished structures. Coincidence? Definitely not. The series is divided into five themed shorts: Prefab-Marmo/Radziner, Materials-Cigolle C Coleman, Indoor/Outdoor-Leanarch, Pattern-Jennings Architecture and Diagonals-Jfak Architects.

If the names don’t ring a bell right away, their designs surely will. Each video is under three minutes and after you watch it you can click on the “Inspired Spaces” tab where Herman Miller take you inside a particular project and points out all the instances where their furniture is used. Subtle move, guys.