Earth week activism: students protest coal fired power in their underwear

College kids running around campus in various states of undress… doesn’t sound that unusual, huh? If you see such a thing this week, though, it may be an activism event. PACT Underwear, a company that makes its products from organic cotton, and donates 10% of its sales to a variety of environmental non-profits, has released its “Beyond Coal” line of underwear… and students are protesting coal power on campus in the fashionable undergarments… and nothing else.

The new line supports the Sierra Club Student Coalition’s Beyond Coal campaign, which is “working to retire the coal plants on our campuses, end our dependence on coal-generated electricity and build 100% Coal Free schools run entirely on clean, renewable 21st energy solutions.” It was also designed as an attention grabber for student activists… and Coalition members are now hosting “flesh mobs” in PACT’s products to demand changes to their schools’ energy mixes.

Sounds like the kind of activism you’d expect from students… but is it working? Apparently, yes. The video above shows students protesting at Miami University of Ohio in  late March; a few days later, the school’s administration “announced it would immediately begin reducing the amount of coal burned on campus and eventually eliminate it altogether…”

No doubt this is good PR for PACT… but it also brings attention to (and raises money for) an important issue. Let us know what you think the company’s creating a product for student activists.

via Planetsave