Vimeo of the Week: Need You Now

Cut Copy – Need You Now from Cut Copy on Vimeo.

Australian band Cut Copy‘s video for the song “Need You Now” is good gay fun. It’s hilarious in its use of cliched sport imagery that’s existed in commercials and sports television for years. While the band plays straight, the athletes (swimmers, runners, fencers, and the like) are over the top, swinging bats and rackets all around them. Things get strangers towards the end when the athletes start using equipment NOT intended for their sport (a soccer goalie swinging a tennis racket) and then the video descends into chaos when the athletes replace sports equipment with battle axes and swords.

It makes no sense. None at all. But it will make you smile. This I can assure.