Organic coffee… for metalheads?
When I first saw that Rob Zombie was selling certified organic and Fair Trade coffee through his online store, I thought “That’s unique…” Turns out I was wrong… Zombie’s joining metal artists ranging from Steelheart to Dave Mustaine of Megadeth to Charlie Benante of Anthrax in lending his name and image to coffee. In all of these cases, the brands in question tout their dedication to the environment and social/economic justice.
OK, your average metal musician probably appreciates a good cup of java after a night of sex, drugs, and rock ‘n’ roll, but organic and Fair Trade? Is that necessary for this demographic? Or is this just some kind of marketing ploy aimed at attracting a wider audience?
LA Weekly hints at the latter, but I’ve got to wonder… are metalheads a niche ripe for green marketing? Is this subculture usually associated with excess taking a look at its greater impact?
I’m probably reading too much into this… though it is interesting to note that Zombie is also a long-time vegetarian (and Black Sabbath’s Geezer Butler is a long-time vegan). Headbangers are one of those groups we greenies may write off immediately… but maybe we’ve overgeneralized…? With that said, I should also note that Mustaine and Benante’s brews didn’t survive…
So, what do you think? Rob Zombie coffee a sign of growing green consciousness… or just an attempt to capitalize on it? Let us know what you think.
MORE FROM SUSTAINABLOG:
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- No Zombie blend (yet), but we do sell many other brands of organic coffee.
Image credit: The Rob Zombie Official Store