blog

Feature Menu

How many people in an ad agency does it take to change a lightbulb?

I’m not sure who first originally wrote this, but it’s quite hysterical. It’s particularly funny (and so true!) to anyone who’s worked in advertising, but a lot of it applies to many industries. Without further ado: How many people in an ad agency does it take to change a lightbulb?

How many copywriters does it take to change a lightbulb?
Change? I’m not changing anything.

How many art directors does it take to change a lightbulb?
Does it have to be a lightbulb?

How many creative directors does it take to change a lightbulb?
You sort it out. I’m late for my plane.

How many account directors does it take to change a lightbulb?
How many would you like?

How many account managers does it take to change a lightbulb?
I’m right on it. I’ll fax one over straight away.

How many agency managing directors does it take to change a lightbulb?
Let’s discuss it over lunch. Next Tuesday OK?

How many commercial directors does it take to change a lightbulb?
No, no, no, you don’t really want a lightbulb. Natural light is best.

How many strategic planners does it take to change a lightbulb?
First, we really have to understand what motivates the lightbulb.

How many agency finance directors does it take to change a lightbulb?
Is that before or after rebated commission and service fee?

How many clients does it take does it take to change a lightbulb?
What are we paying the agency for? Let them do it.

Tags: /