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Rainn Wilson tweets for LACMA

In an effort to broaden their reach, LACMA has enlisted the twittering service of Rainn Wilson, whose own Twitter feed is one of the most popular on the site. His campaign is called “I HATE LACMA” and includes tweets like “LACMA isn’t nearly as cool as the African American museum down the street, BLACMA,” and “My new sculpture is displayed in the 2nd floor mens room. It’s made of feces and shaped like a big poo.”

The project, which began in late May and will run through September 6, 2010, is part of the larger project “Cell Phone Stories” organized by UCSD visual arts professor Steve Fagin. Rainn Wilson is joined by a host of writers, fashion designers, artists and critics who will work entirely with cell phones to circulate the media for the project, though I’m not sure how that will work for the proposed sketches from Rodarte’s Mulleavy sisters, unless they have an iPhone app I don’t know about. I don’t know if Rainn’s fart-joke heavy tweets will drive more traffic to the museum, but it’s refreshing to see an institution like LACMA let down their high-seriousness and make fun of itself.