DESPICABLE ME animation team's next project: THE LORAX
“I am the Lorax. I speak for the trees. I speak for the trees, for the trees have no tongues.” — Dr. Seuss’ The Lorax
Almost anyone who was a child in the last forty years probably received their first introduction to environmentalism through Theodore Geisel’s (aka Dr. Seuss) classic 1971 book The Lorax. A year after its publication, the story came to the small screen; now, according to Variety (and a few green blogs), a feature-length version of the story is set for a March 2, 2012 release (which is also Geisel’s 108th birthday).
Universal Studios and Illumination Entertainment, which will produce the film, are tapping French company Mac Guff Ligne, the animation team behind the summer blockbuster DESPICABLE ME (also a Universal and Illumination production), for the project. Hard to say what this version of The Lorax will look like, but Seussian whimsy would seem to be out of the question. Definitely one of the author’s darker works, I’d expect the animators to highlight those elements.
Got a favorite memory associated with The Lorax… either experiencing it yourself, or introducing it to your kids? Got ideas about where a new film might go with the story? Share your thoughts… we’d love to hear them.
MORE FROM SUSTAINABLOG:
- Eco-entrepreneur Carolina Baker couldn’t find an organic cotton sports bra she liked… so she made one herself.
- Another way to introduce your kids to environmentalism: green toys.