World Cup trophy

As the crescendo towards the World Cup builds, the National Geographic blog shared an anecdote about the world’s arguably most coveted trophy.

The 18-karat-gold statue (below) has been kept mostly under lock and key at an undisclosed location since its predecessor, the Jules Rimet trophy, was stashed under a bed during World War II, held for ransom and recovered, then stolen for good in Brazil in 1983. That statue was first pinched in March 1966 from an exhibition in London, which hosted the final match that year. Fortunately a dog named Pickles helped his nation save face by ferreting out the newspaper-wrapped trophy in a garden, earning him a place alongside the prime minister when England celebrated its World Cup win that summer. It hasn’t won since.

For this summer’s trophy, FIFA, the governing organization of the World Cup, commissioned Louis Vuitton to create the trophy’s case which was recently unveiled (as seen above).