Jeff Koons' BMW Art Car
The BMW Art Car tradition began in 1975 when French driver Hervé Poulain invited his friend, artist Alexander Calder to create a canvas on the car he would drive later that year at Le Mans, the seminal 24-hour Formula One race. Since then, 18 other artists have been invited to create their own art cars for BMW, including Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney, Olafur Eliasson and this year, Jeff Koons. Koons released his preliminary design earlier this week, a 2D rendering of a digital collage. Research for his warp-speed design included a drive around the track at Sebring in February in the BMW M3 GT2. “These race cars are life,” he said. “You can participate with it, add to it and let yourself transcend with its energy.”
Koons will unveil the finished product at the Centre Pompidou on June 1st and you can see it in action on June 12-13 at Le Mans where it will be raced by Andy Priaulx, Dirk Muller and Dirk Werner.