Merit badges for nerds and TV watchers
Tech nerds and fashion folks can bridge the rather great divide between the two groups if Nerd Merit Badges have their way. The company makes proper badges (think military, leather men, police, girl scouts) for the geeks obsessed with mobile device app Foursquare. Foursquare allows you to check in via mobile phone anywhere: restaurants, clubs, PATH Train stations. The more you check in, the more badges you earn. You can also become the mayor of any given place. That, too, has a badge.
Why someone would want to be mayor of a train station is a bit lost on me. But not on Bravo TV, who just inked a deal with Foursquare, and who will use the real locations of their shows to promote contests and give away badges. Though I assume the show locations will be a bit more appealing than the 34th street train stop.