The Puma Hardchorus
“They want to be in your arms. You want to be in the stands. What do you do when Valentine’s Day falls on game day?” That’s the tagline for Puma’s genius ad campaign, The Puma Hardchorus, which allows hardcore soccer fans to dedicate and send a video of Savage Garden’s 1997 song “Truly Madly Deeply” belted out a capella by a bunch of fellow hardcore soccer fans (drinking in the pub, natch) to their loved ones via Facebook or email. There’s even an Italian version featuring Umberto Tozzi’s 1977 hit “Ti Amo” (see below). Both are a little bit scary and quite touching. You can read what Savage Garden’s front man thinks of the ad here.