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The Man Your Man Could Smell Like

We usually breeze through the commercials on Tivo, but somehow caught this new Old Spice ad during a recent “Lost” recording. So glad we did, because it’s genius. This one — count ‘em, one — shot took three days to nail. If you look carefully, there really isn’t much computer manipulation (save for the bottle erupting out of the overflowing diamonds). And that’s actor’s real voice! Don’t believe us? Check out this Twit interview with the creators of the ad for the play-by-play of how they did it.  The commercial pokes fun at both men and women (refreshing!), which means it appeals to both men and women and thus doubles Old Spice’s potential buying market. Apparently this ran during the Super Bowl, but it wasn’t on the recording we had of it, which left us longing for just this kind of ingenuity. Since being uploaded to YouTube on February 4th, it’s received 2.5 million views — now that’s the mark of a successful viral video. The Old Spice YouTube copy reads, “We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.” Oh, how we’d hate having marketing campaigns take advantage of our sense of playful irony if we didn’t love it so! It should win a Cleo just for the absurdity of the last few frames and the last line: “I’m on a horse.”

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