Rebranding Playboy?

Alex Cornell, the design intern over at ISO50, recently posted a class assignment he completed last year. The design challenge was to reinvigorate a dying brand and he chose Playboy, arguably a brand that is anything but dead. But he did a stellar job and it made me think perhaps Playboy’s bunny is just a tad bit dated. In his post he discusses a Playboy children’s line. Yes, a Playboy children’s line.

I adore the logo he created. It is a fox, not a bunny. Though you can see the poor little bunny’s bow tie dangling from the mouth of the fox. Creative, funny, effective. If only most designers had this type of energy and talent.