Real Good movie

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

Full confession: by day I work for the furniture manufacturer Blu Dot. The film above that documents the Real Good Experiment is wonderful. And I am not just saying that because I worked on it! Blu Dot (me included) dropped 25 Real Good chairs all over Manhattan last month. Some had GPS tracking. Along with creative firm Mono and film production house Supermarche, we followed and tracked the folks who grabbed the chairs from the street.

The film dives into the world of curb-mining. It is an art form here in NYC and proves the point that one man’s trash is another man’s treasure.