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Less and More: The Design Ethos of Dieter Rams

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10principles

Over the last 40 years Dieter Rams has established himself as one of the most influential designers of our time. His work at Braun alone has solidified his legacy, not to mention his accomplishments at Vitsœ and his company sdr+. “His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what is can and should do.” The upcoming release of “Less and More: The Design Ethos of Deiter Rams” includes sketches and models of some of his famous designs as well as a critical reevaluation of his work today from a host of contributing, contemporary designers. And, of course, you can’t have a book about Rams if it doesn’t at least mention his 10 Principles of Design. For more, watch Gestalten’s interview with Rams himself.