LELO reinvents the rabbit.

The dual action–or “rabbit” vibrator–is probably one of the best known sex toys on the market. It’s also one of the most overrated. Most rabbit vibrators are cheaply made, using toxic materials, and running on weak motors that give out long before you’re done with them. But one company is about to change all that.

Swedish sex toy makers LELO have just announced the debut of the Ina, a dual action vibe that’s sleeker than your typical rabbit. Gone is the actual rabbit, the pouch of pearls, the jelly rubber, and even the double A batteries: the Ina is a rechargeable silicone toy that promises to have you going at it like, well, a rabbit.

I, for one, can’t wait to have one in my hot little hands.

LELO: Ina [lelo.com]