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Designing Obama

Designing Obama from mas / menos on Vimeo.

Barack Obama’s campaign, which led to his election last year, was groundbreaking for many of the obvious reasons. One element that is sometimes overlooked is the visual imagery crafted by the campaign. Obama created a movement among many designers and artists inspired by his message of hope. His Design Director, Scott Thomas, harvested that power and theme. Everything, from the Obama logo to his website to his consistent typeface, reinforced the candidate’s message.

Designing Obama, a new book, will showcase both official and unofficial designs and images from across the country. It also promises to examine how design was used in campaign. The video above has me excited for the release.