This Must Be It: Röyksopp's odd new video

It is no secret that I adore Swedish electro-pop. I have since I first discovered ABBA. Then Roxette. Neneh Cherry. Robyn. And of course Röyksopp. Last month I posted a link to a free download for “This Must Be It,” their new single featuring the vocals of Karin Dreijer Andersson.

The video for that song just came out, and in similar Röyksopp fashion, it is, how should I say this? Freakish? Baffling? Scary? Hypnotic? Yes to all of the above.

Mad Max meets Swedish disco. Brilliant stuff. I don’t quite get it, but like most good art, maybe you’re not supposed to.