The Fun Theory
Volkswagen is trying to encourage more responsible behavior, such as recycling by incentivizing people with what they call the “Fun Theory” where the idea is that “something as simple as fun is the easiest way to change people’s behaviour for the better.” I especially like their concept for urging people to take the stairs instead of an escalator by transforming the stairs into an actual piano. Watch the video for the full fun result!
On the other hand, Improv Everywhere’s high five escalator would compel me to choose the mechanized path instead! Argh, such difficult choices!