Bleeding billboards

These eye-catching PSA billboard in New Zealand bleed when it rains to remind drivers to be more careful on the roads during rainy conditions. It’s an innovative campaign for sure, but I can’t help but wonder whether such a provocative ad might cause drivers to not pay attention to the road in front of them when they drive past it. I know if I drove past this billboard when it was bleeding, I’d probably start freaking out like a little girl and drive into the ditch.