What does 1 second of bottled water consumption look like?
Design firm MSLK notes that we American consume 1500 plastic bottles of water every second. Great statistic… but does it create a particularly vivid image for you of the levels of bottled water consumption? If not, no worries: MSLK has that covered. Their new art installation Watershed integrates 1500 empty water bottles with “signs with facts about the dangers of this rate of consumption and what the public can do to make a change.”
The installation premiered in June at the FIGMENT art festival; last night, it shared the stage with the New York premiere of The Age of Stupid. If you missed either of those events, you can check it out at the D.U.M.B.O. Art Under the Bridge Festival this coming weekend.
This isn’t MSLK’s first exhibit of one second of American consumption: last year’s 2663 Urban Tumbleweeds featured a half-mile long chain of plastic shopping bags — 2663 of them. If you’ve seen either, what did you think? An effective way to illustrate the detritus that accompanies consumption?