Wallpaper magazine is celebrating Polaroid’s new lifeline. Polaroid not too long ago was about to go out of business. Inspired by quote from Edwin Land, Polaroid’s inventor, factory workers kept the production lines running and got the word out, hoping someone would save the iconic brand. That quote read “Don’t undertake a project unless it’s manifestly important and nearly impossible.” They called their mission “The Impossible Project” and did find a savior in Urban Outfitters, who now sells the film and cameras.
Wallpaper gave a roll of film and a camera to ten creatives and asked them to shoot what they wanted. The resulting image gallery honors all things impossible. Urban Outfitters has a great history of Polaroid here.