A CHEMICAL REACTION comes to the film festival circuit

When dermatologist June Irwin first stood up in 1985 to speak at a Hudson, Quebec, town council meeting about the potential link between synthetic lawn pesticide and herbicide use and human and animal illnesses, she was written off as a flake. Irwin persisted, though, attending “every single town meeting in Hudson for six consecutive years – each time reading aloud a different letter with new observations and facts.” Eventually, she got her message across, and Hudson (population 5000) became the first town in North America to ban the use of these chemicals.

This week, Irwin’s story hits the big screen at film festivals in Boston and Sonoma, California. The independent documentary A CHEMICAL REACTION premiered in August in Montreal, and received rave reviews from critics: MovieMaker magazine called it “one of the most eye-opening documentaries I’ve ever seen.” Narrated by Paul Tukey, the founder of SafeLawns, the film tells the story of Hudson’s recognition of the potential dangers of chemicals used primarily for aesthetic purposes, the pushback the town received from the producers of these products, and the movement started by June Irwin’s tenacity.

A Chemical Reaction is also scheduled to screen at the Camden (Maine) International Film Festival, the New Jersey Film Festival, and the Ft. Lauderdale International Film Festival. If you’re near one of these venues, check it out… and let us know what you think.